My mother recently asked me what exactly my job entailed. I told her that my job is to “Help my clients remove fear from their decision-making, and replace it with confidence and excitement.” My mother replied if I was her strategist, she would never lose her sense of fear. In a Japanese family, I believe this is called love. 

I started my career in London working on the Apple account for TBWA / Media Arts Lab, playing a helping hand on putting a slew of iProducts on their path to world domination. 

In my current role, I lead the Strategy team at We Are Social in Singapore, inculcating a culture of brand and audience planning into the world’s leading social agency. I am also spearheading the shift the agency is seeking to make to become a strategic consultancy, helping brands get ahead of the change curves brought about by socially driven, Web 3 Futures.

In between, I led the Strategy team at Iris Worldwide in Singapore, heading up a team of multi-disciplinary thinkers across brand strategy, comms & media planning, content marketing and future strategy.

I believe great modern brands must stand for something but never stand still. In a world where people are taking drastic steps to block ads, the brands who’ll still be relevant in tomorrow’s world will be the ones who have remembered to treat people as people, educate them, entertain them, connect them with each other, be useful to them.

I would describe myself as multi-disciplinary strategic thinker and creative writer. I write strategies for some of the world’s leading brands. I help start ups articulate their vision to investors. I lecture at conferences and universities. I have drafted some unloved Tv scripts. I write satirical plays & other people’s wedding speeches. 

I’m half Japanese, half Irish, born in Tokyo, raised in London, residing in Singapore and as a freshly rejuvenated Liverpool fan, on weekends you can find me building a shrine to Jurgen Klopp in my house.

Services

• Brand Strategy

• Product Management

• Communications Planning

• Social Media Marketing

• Future Strategy

• Start Up Consultancy

• Pitch Decks

• Story Design & Presentation Coaching

In the Press

• WARC - Global Future of Strategy Report 2022

• Rise and Fall of the European Super League shows the need for Planning

• Future of Luxury for The Drum