Apple

Over 5 years at Media Arts Lab, I cut my teeth in strategy, playing a helping hand in putting a slew of iProducts on their path to world domination.

From grand-standing product launches for iPhone to thwart Samsung’s big screen momentum; to celebrating new possibilities and relationships with technology to help iPad lift itself above the rest of tablet category; to pushing against the cultural tension of screen obsession at Christmas to re-affirm the creative power of Apple devices, it was a unique education in the art of strategy.

This early indoctrination into Steve Jobs’ marketing principles still sharpens my perspective to this day.

Click through to dive deeper into some of my favourite projects.

James brings a perfect combination of ingenuity, curiosity and trouble-making. He is a strategist committed to finding smarter context and deeper insights, and serving them up in a way that connects with creative minds and results in inspired work.

Jordan Vadnais, Head of Apple Marcom EMEA