Tiffany + Hugo Boss Launch Campaigns

In 2018 Iris was asked by two of the world’s leading luxury brands to hype the launch of their new collection.

With its Paper Flowers collection, Tiffany sought to attract a new younger audience. To better appeal to this demographic, we gave Breakfast at Tiffany’s a makeover through a socially driven experiential campaign celebrating modern definitions of femininity.

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Hugo Boss had just partnered with Singaporean Gold Medal Olympic winner Joseph Schooling, as its first ambassador in Asia. To celebrate him as a role model and a new emblem of luxury, we put the spotlight on the small luxuries he had sacrificed on his road to the top, and ultimately earn the honour of becoming Asia’s first ‘Boss Man.’

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