Marina Bay Sands
Marina Bay Sands stands proud as the icon of modern Singapore. It is the world’s most Instagrammed building. But you can’t build a business on once in lifetime. It needed to transition from an iconic building to a world class luxury brand.
We identified a tipping point in the definition of luxury, as a sensory overload to conspicuous consumption in the region left discerning luxury lovers searching for deeper, more meaningful experiences to indulge and distinguish themselves. Strategically, we sought to put MBS on the right side of this shift, by evolving a hardware into software conversation. Focusing less on the facade of the building, we re-positioned MBS as the ‘Capital of Contemporary Culture’ and launched a new brand platform inviting them to escape into the many luxurious worlds found inside the building and, ‘Come Alive.’
Click through to see some of the work.
Kimpton Hotel
Whilst already a well established brand in the U.S the boutique luxury hotel market, Kimpton faced a major challenge when opening its first hotel in Asia in Bangkok. The Thai capital is one of the world’s most transited cities, and is consequently one of the most saturated hotel markets in the world
To bring Kimpton’s ‘Human Difference’ to life, we pushed against the growing cultural tension of fake online reviews. We invited Thai artists and creators to come and enjoy the unique Kimpton difference before it opened to the public and create reviews in their own art forms. Their sculptures and scents are now built into the hotel experience for other guests to enjoy.
Click through to see the creation film.
